Meghan Markle Launches Mysterious Lifestyle Brand

Meghan Markle has unveiled a new lifestyle brand, inspired by the couple’s residence in California.

The brand ‘American Riviera Orchard’ was officially unveiled to the public via an Instagram page and website launch on Thursday. Except for the unveiling of a gold crest and the name Montecito, a nod to their place of residence, nothing else is known about the brand. The brand’s social media biography simply states “by Meghan, The Duchess of Sussex.”

With the majority of information under wraps, a spokesperson confirmed Meghan’s involvement to AFP. The brand seems to focus on kitchen and lifestyle themes, as suggested by a promotional video featuring Meghan engaging in domestic activities such as flower arranging and baking.

Visitors to the brand’s website are encouraged to join a mailing list for early access to product news and updates. Since stepping back from royal duties in 2020 and moving to the US, Harry and Meghan have embarked on several media projects, despite facing scrutiny and parting ways with some earlier partnerships. This new venture appears to be Meghan’s latest endeavour, following their outspoken critiques of the royal family and explorations in the media landscape.

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