Maltese-Made Protein Bar Set for International Launch

PowerPulse has entered a new phase of growth with the announcement of a strategic partnership with Miller Distributors, a move set to expand the Maltese-made protein bar’s presence nationwide and introduce it to major European airports.

Beginning in January, Miller Distributors will supply PowerPulse products to hundreds of retail outlets across Malta, including supermarkets, convenience stores, gyms, and other high-traffic locations.

This nationwide rollout significantly strengthens the brand’s visibility and accessibility for consumers seeking clean, functional nutrition.

The collaboration also marks PowerPulse’s first international expansion. The brand will debut across 14 stores in four key airports: Malta International Airport, Athens International Airport, Thessaloniki International Airport, and Belgrade Nikola Tesla Airport.

This step positions PowerPulse to reach travellers and fitness-focused consumers beyond Malta’s shores.

Founded by Maltese entrepreneur and fitness trainer Dennis Schwienbacher, PowerPulse has gained attention for its high-protein, low-sugar profile.

Each bar contains 17g of protein, just 1.7g of sugar, and 6.5g of fibre, with carbohydrates derived from polyols rather than added sugars. T

he flagship flavour, CORE 50, blends cookie dough, almond cream, caramel, and milk chocolate — a combination developed after months of refinement to achieve a smooth, non-chalky texture.

With further international markets under review, PowerPulse’s journey is only beginning — taking Maltese innovation from local shelves to global reach.

#MaltaDaily