Maltese-Founded AI Platform AYA Launches Globally Offering Instant Audience Insights

A new Maltese-founded AI platform, AYA (AskYourAudience.ai), has officially launched globally, promising to transform how organisations access audience insight. Designed to make qualitative research faster and more affordable, the platform enables users to receive structured feedback in minutes rather than weeks.

AYA uses independently validated Human AI Digital Twins – AI personas built to reflect real human thinking patterns, motivations and decision-making behaviour. These Digital Twins are created using detailed profiling questionnaires completed by real respondents. The profiles are verified and tested, with independent assessments confirming an 85% alignment between the AI personas and their human counterparts.

The platform allows marketers, agencies, start-ups and leadership teams to test ideas, campaigns and concepts against panels representing their target audience, including Malta-based profiles. Tools include concept testing, focus groups, one-to-one interviews, ad and brand evaluation, and even expert panels such as investor personas for pitch feedback.

AYA aims to address a long-standing challenge in business decision-making, where traditional research methods are often costly and time-consuming. By delivering insights instantly, the platform positions audience feedback as a continuous part of strategy rather than a one-off exercise.

To mark the launch, new users registering on AskYourAudience.ai will receive three free tokens valued at €30, along with a limited-time 20% discount on subscriptions and project packs. The company is led by Benji Zammit and Robin Cleland, supported by a team of strategists, data scientists and AI engineers with close ties to Malta.

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