Malta’s Power Pulse Partners With AGT’s Hypers Kids Africa

PowerPulse has announced a new collaboration with Hypers Kids Africa, the internationally recognised dance collective that gained global attention through America’s Got Talent.

The partnership marks another step in the Maltese protein bar brand’s expansion beyond local borders, as it continues to grow its presence in international airport retail.

Based in Uganda, Hypers Kids Africa has become a global digital phenomenon, with a combined social media following of more than 20 million.

The group’s high energy street dance performances regularly attract millions of views, reaching audiences across Europe, the United States and Africa, and transforming grassroots creativity into viral global moments.

Through this collaboration, Hypers Kids Africa will serve as regular brand ambassadors for PowerPulse. The partnership aligns the brand with a community driven collective that represents energy, ambition and movement.

PowerPulse founder Dennis Schwienbacher said the brand’s mission goes beyond nutrition. He explained that PowerPulse aims to support communities that share its values of performance, positivity and growth through movement.

He also highlighted the company’s ongoing support for sporting communities in Malta, including padel, football and running, with more initiatives planned locally and abroad.

The collaboration comes as PowerPulse strengthens its international footprint. The brand is now available in 14 airport stores across Malta, Greece and Serbia, and in hundreds of retail outlets locally.

#MaltaDaily