In Photos: H&M Officially Opens Store In Malta
H&M has officially opened its first store in Malta, welcoming shoppers to its new outlet at Regina on Tower Road, Sliema, on Saturday, 14 November.
Excitement had been building in the days before the launch, with more than 1,000 people queuing outside the store by 10am to be among the first to experience the international fashion retailer.
The opening created a lively atmosphere, with music from DJ Mari Mars and entertainment hosted by Jonathan Cilia. The first 100 customers in line also received complimentary refreshments while waiting for the doors to open.
The official opening was marked by a ribbon-cutting ceremony attended by Hudson Holdings Founder and Chairman Alfie Borg, CEO Chris Muscat, H&M Group Head of Franchise Linn Hoffström, Hudson Holdings Commercial Director for Fashion Ashwin Alex, Retail Business Manager for H&M Lia Tsampounieraki, Malta Country General Manager David Shone and Store Manager Sandra Ivanovic, alongside members of the store team.
Adding to the celebrations, the first 100 customers were each presented with gift cards worth up to €500. The opening also featured a number of in-store activations designed to give visitors a memorable first experience.
The launch marks an important milestone for Hudson Holdings, which partnered with H&M to bring the global fashion brand to Malta. The new store offers H&M's fashion, sportswear and home collections, expanding the island's retail offering for both local shoppers and visitors.
H&M Group Head of Franchise Linn Hoffström said the company was delighted to launch in Malta alongside its trusted partner Hudson, while Hudson Holdings Founder Alfie Borg described the opening as the fulfilment of a long-held vision and a proud moment for the company.
CEO Chris Muscat praised the teams whose work made the launch possible, and Store Manager Sandra Ivanovic said the enthusiastic response from customers made the occasion especially rewarding.
