Heinz launch pre-stained clothing line with REAL ketchup stains

Global condiment giant Heinz has always been one to sauce it up and their latest project is most certainly different gravy. That’s right, Heinz have launched a line of sustainable second-hand clothing with actual ketchup pre-stained on the clothes.

Collaborating with resale platform thredUP for its Vintage Drip collection, the line features a whopping 157 pieces of clothing ‘intentionally designed to be inclusive across size and gender’, with the proceeds going to non-profit Rise Against Hunger which aims to address global hunger.

The iconic brand says that the ketchup stain is a ‘statement’, with brand manager Alyssa Cicero arguing that a splash of ketchup adds to ones outfit.

“While Heinz is recognised globally for its iconic glass bottle, keystone and slow-pouring ketchup, we saw an opportunity to view the stain we’ve been leaving on clothes as another iconic brand symbol and change the narrative from a stain to a statement”, Cicero added.

Send this to someone who puts ketchup on EVERYTHING.

#MaltaDaily