Everything You Need To Know About Victoria’s Secret’s $50 Million Bra Worn By Kylie Jenner

Imagine wearing a bra worth more than €40 million!

Kylie Jenner made headlines after stepping onto the Victoria’s Secret runway wearing a jaw-dropping $50 million Fantasy Bra, making it the most expensive in the brand’s history.

The 29-year-old beauty entrepreneur made her Victoria’s Secret debut during the Los Angeles fashion show on October 18th.

Created in collaboration with luxury jeweller Jacob & Co., the bra features an incredible 4,410 natural diamonds, including a massive 75.54-carat yellow diamond at its centre, and took a team of 15 craftspeople over 1,000 hours to create.

Unlike an ordinary bra, the piece contains no fabric and is made entirely from precious metals and diamonds.

Why Was Kylie Jenner Chosen?

According to Victoria’s Secret, Kylie was selected because of her enormous cultural influence and popularity. With hundreds of millions of followers, the reality star and businesswoman was considered the perfect personality to bring the iconic Fantasy Bra back into the spotlight.

The Fantasy Bra Returns After Eight Years

The Fantasy Bra was first introduced in 1996, with Claudia Schiffer wearing the original $1 million creation. Over the years, some of the world's biggest supermodels have worn extravagant versions, including Gisele Bündchen.

However, the tradition disappeared from the runway after 2018, making Kylie's appearance its highly anticipated comeback. And while the $50 million price tag might seem unbelievable, the creation is intended as a spectacular piece of runway fashion rather than everyday lingerie.

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Photo Source: Kylie Jenner