Billboard Promoting ‘Own Your Flow’ Pads Causes Controversy

Nuvenia Malta recently released a poster promoting their ‘Own Your Flow’ pads, which show a pad with a period stain on the cover.

The poster also made it onto a local billboard, attracting the attention of some commuters who critiqued the use of the imagery.

Among them was Sue Caruana, who questioned the image:

‘Is it me? I think this advert is awful… a friend of mine put it better than I did, “it’s not necessary to be explicit to promote a product.”’

‘I just don’t think a larger than life soiled pad is something I need to have shoved in my face… I always made such a point of wrapping the up to throw them away.. so no one would need to see them..’

The post generated conversation, with some highlighting the effectiveness of the poster at catching attention and some others pointing out that seeing period mens the body is functioning healthily and that it shouldn’t be something to be ashamed of.

What do you think?

#MaltaDaily