Adidas will be pushing ahead with its sale of Yeezy shoes, despite having cut ties with rapper Kanye West.
This comes after the mega brand severed its nine-year link with the rapper, who last month faced backlash due to antisemitic comments made on social media and to press.
The business deal’s demise raised questions about Yeezy shoes which had been produced thus far as well as whether there will be any future new designs.
According to CNN, Adidas has claimed the intellectual property to the Yeezy range and will therefore continue selling them. Adidas finance chief Harm Ohlmeyer said the company has intellectual property for new versions and colourways.
The company is taking its time to review the best options and said that ‘when the time is right we will be more concrete.’ Insider noted that the only design Adidas may find issue with is the Yeezy Slide due to the patent being owned by Ye.
Ye himself has not responded about the Yeezy shoe range being sold without his input. Meanwhile, Adidas was set to lose $245 million when it revealed it would cut ties with West.
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