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57% Of Gen-Zers Aspire To Be Influencers

57% Of Gen-Zers Aspire To Be Influencers
Dec 3 2024 Share

A 2023 Morning Consult survey reveals that 57% of Gen Zers and 41% of U.S. adults aspire to be influencers.

Their motivations range from seeking fame and fortune to fostering community and expressing creativity through social media, according to Victoria Bachan, president of talent at influencer agency Whalar.

However, the path to becoming a successful creator is more demanding than it may appear.

Taylor Lorenz, tech and culture expert, likens the role to running an independent media company, emphasising the misconception of its ease. “Most startups fail, and most media startups fail too,” she notes.

Globally, there are 4.2 billion social media users, but only 4.7%—around 200 million—monetise their content, according to Linktree’s 2022 Creator Report. For those who do earn, many struggle to make a living.

A 2023 NeoReach survey of over 2,000 creators found that nearly half earn $15,000 or less annually, while fewer than 29% make more than $50,000.

Despite these challenges, the influencer dream remains strong, appealing to those drawn by the potential for creativity, connection, and financial success. For many, however, the reality involves hard work, persistence, and navigating a competitive and uncertain industry.

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Local Baker Makes Spectacular Christmas Castle Out Of Cake

Dec 3 2024 Share

Local baker and photographer Joseph Galea has amazed many with his stunning traditional Maltese Christmas Castle, crafted entirely from cake and frosting.

In a video, Joseph is seen carefully assembling the intricate creation, complete with details like a Maltese flag and a Westin Hotel flag adorning the top of the castle.

 

 

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A post shared by Joseph Galea (@galea_j)

The masterpiece features traditional Maltese crosses incorporated throughout the design, adding a distinctly local touch.

To complement the festive theme, the castle is decorated with Christmas trees and wreaths, enhancing its magical holiday charm.

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A Look At Jaguar’s New Pink Type 00 Electric Vehicle

A Look At Jaguar's New Pink Type 00 Electric Vehicle
Dec 3 2024 Share

Jaguar revealed its electric concept car, the Type 00, in Miami on Monday, following leaked images online. Available in vibrant Miami pink and London blue, the vehicle represents a bold departure for the luxury British brand.

Described by Jaguar as a “concept with bold forms and exuberant proportions,” the Type 00 hints at the future of Jaguar’s electric lineup.

Standout features include rear-view cameras replacing a traditional rear windscreen, laser-etched brass ingots housing cameras, and a wraparound windscreen design reminiscent of a racing helmet.

Built on a dedicated electric platform, the car promises up to 478 miles of range, with rapid charging adding 200 miles in 15 minutes.

This concept car is part of Jaguar’s £18 billion investment in electric vehicles. The production version, set for a 2025 unveiling, will be built in the UK and is expected to cost over £100,000.

Jaguar plans to launch three electric models in 2026, part of its strategy to reposition itself as a fully electric brand.

The unveiling follows Jaguar’s rebranding, including a new logo and tagline, “copy nothing,” aimed at attracting a younger, diverse audience. Owned by India’s Tata Group, Jaguar’s move into EVs has been slower than competitors but signals a significant shift for the historic automaker.

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Young Autistic Maltese Author Publishes Book In Honour Of International Day of Disabled Persons

Dec 3 2024 Share

In honour of International Day of Disabled Persons, which is celebrated on the 3rd of December, 13-year-old Beppe Caruana released his fifth book, Għeluq Snin Toninu, highlighting the potential of disabled individuals.

Caruana is now a seasoned author, with his last release coming in April 2023 in honour of International Autism Acceptance Day.

Collaborating with autistic illustrator Luke Briffa, the story is both thought-provoking and brought to life by Luke’s calming illustrations.

Beppe, who is autistic and has limited speech, wrote the book in Maltese to show that disabled people also enjoy celebrations with their close friends.

Inspired by the experiences of other disabled children, including those with autism, Beppe’s story addresses themes of exclusion at parties.

Set in Gozo, the book explores the emotions and desires of disabled children, focusing on their wish for acceptance. Published by Horizons with support from the National Literacy Agency, it will be available in public libraries.

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