
Malta welcomed a record 3.56 million tourists in 2024, marking a 19.5% increase over 2023.
Total tourist expenditure reached €3.3 billion, up 23.1% from €2.7 billion in 2023, with an average spend of €924 per visitor. Despite shorter stays, spending levels remained stable.
Malta outperformed Europe’s overall tourism growth, which was 5% over 2023 and just 1% over 2019. The country also led the Southern Mediterranean in tourism revenue growth, with a 22% rise in export revenue.
The UK remained Malta’s top inbound market, followed by Italy. The strongest growth came from Poland (+58.3%), Hungary (+35.6%), the Netherlands (+34.0%), and the UK (+30.6%). Total guest nights rose 13% to nearly 23 million, although the average stay declined from 6.8 to 6.4 nights.
The figures were announced at the 2025 Malta National Tourism Conference, attended by key government and industry stakeholders.
Malta Tourism Authority (MTA) officials credited strategic planning and investment for the strong results.
MTA CEO Carlo Micallef emphasised Malta’s ability to attract high-value visitors, while Chairman Dr. Charles Mangion highlighted the focus on sustainable, long-term tourism growth. Malta continues to strengthen its position as a leading Mediterranean destination.
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