Recent budget data reveals that Malta’s tourism sector generated €2.2 billion between January and August 2024, marking a 23% increase in revenue compared to the same period in 2023.

With €2.7 billion recorded for the entirety of 2023, this year’s revenues are already approaching that amount, and the government anticipates surpassing €3 billion by year’s end.

The Malta Tourism Authority (MTA) has announced plans to refine its focus, aiming to optimize visitor stays by slightly reducing average visit lengths to accommodate more tourists annually.

In addition, the MTA intends to target high-value, long-haul travelers from regions like North America, Australia, and Latin America, supported by Malta’s expanding network of international routes.

Winter tourism also remains a key focus area, with winter visitor numbers more than doubling over the past decade, from 514,273 to 1,272,059.

This growth reflects a successful strategy to make Malta an appealing year-round destination, expanding its tourism appeal beyond the traditional summer months.