Iconic gaming giant Nintendo is laying the groundwork to expand its brand beyond video games by venturing into the hospitality industry.
Plans are in motion to open Nintendo-themed restaurants and hotels across Japan, with potential for international expansion in the future.
This move follows a series of trademark filings for several of the company’s beloved franchises, indicating an exciting new direction for Nintendo.
The gaming powerhouse, renowned for its cherished characters and franchises like Super Mario, Animal Crossing, and The Legend of Zelda, has begun trademarking its intellectual properties for use in the food and accommodation sectors.
This suggests that fans may soon enjoy unique experiences such as a Smash Bros-themed restaurant or an interactive Animal Crossing hotel.
This news goes hand in hand with Nintendo’s recent approach to further diversify their business and not solely focus on video games, with the company recently releasing a blockbuster Super Mario movie as well as opening a Nintendo Museum in Kyoto.
#MaltaDaily