Instagram has launched a new feature allowing users to add a song to their profile, reminiscent of MySpace’s iconic music feature from the early 2000s.
The selected song will appear in the bio section and remain there until the user decides to change it.
Unlike MySpace, however, the song won’t autoplay; visitors can choose to play or pause the track manually.
Users can select their profile song by navigating to the “edit profile” page, where they’ll access Instagram’s library of licensed music.
They can choose a 30-second portion of the track to feature. Instagram has collaborated with pop star Sabrina Carpenter for the launch, offering a preview of her unreleased song “Taste” on her official profile ahead of her new album Short n’ Sweet.
This move aligns with Instagram’s broader push to integrate more music features, such as music stickers and song lyrics in Reels.
The timing also seems strategic, potentially positioning Instagram as an alternative to TikTok if the latter faces future U.S. restrictions.
While aimed primarily at younger users, the feature could become popular as Instagram evolves into a music discovery platform, capitalising on the nostalgic appeal of personalising profiles through music.
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