Following the launch of Xummiemu’s educational campaign, there has been a significant rise in downloads of the Clean and Upkeep app and an increase in reports to the Department of Cleaning and Maintenance.
In August, the first month of the campaign, app downloads surpassed the total from the previous seven months combined.
This update was shared by the Parliamentary Secretary for Public Cleanliness, Glenn Bedingfield, and Clean Malta’s Director General, Ramon Deguara, during an intervention by Division workers in Delimara, responding to a report submitted via the app.
The app is designed to assist the public in reporting areas needing Division intervention and to encourage direct action against illegal dumping, promoting a cleaner environment.
An 80% rise in reports was observed compared to the year’s first seven months, with the majority submitted through the app. Additional reports came via the 1718 hotline (28%) and email (13%).
Between August and mid-September, the campaign drove 1,550 app downloads, reflecting a 250% increase. Since the start of the year, over 13,609 reports were submitted, with more than 93% resolved, many within hours.
“This campaign highlights the strong awareness among the Maltese and Gozitan people about the importance of maintaining a clean country,” Bedingfield remarked.
#MaltaDaily
