Now this is what we call dedication to the brand.
Whilst dining at a local sea-side restaurant in Malta, TikTok user @tayylorking0’s €750 Jacquemus bag fell into the sea.
You have to respect the dedication hahahahaha @Jacquemus
But Taylor wasn’t about to let her precious, and expensive, bag be sacrificed to the local waters near InterContinental’s seaside restaurant of Paranga.
So she did what she had to do – she leapt into the sea and retrieved her pink bag. Documenting the stunt on TikTok, she showed her followers that she was in fact reunited with it, having managed to retrieve it before it made its way down to the depths.
She also took the opportunity to make the brand of Jacquemus aware of her dedication by tagging them in the TikTok description.
Would you have jumped into the water to save your expensive bag?