Channing Tatum, renowned for his roles in “Jump Street” and “Magic Mike,” is embracing a more refined persona as the new face of Versace’s Eros fragrance line. The campaign introduces Eros Energy eau de parfum, highlighting Tatum’s strength and charm.

Donatella Versace praised Tatum as the perfect embodiment of the modern Eros, celebrating “love, power, and dedication.” Tatum expressed his gratitude, calling the opportunity to represent the iconic fragrance line “a great privilege.”

The campaign video features Tatum in a powerful display of physicality, handling a bow and arrow with grace and precision. This visual representation aligns with the Eros collection’s identity, known for its invigorating scents and angular bottles adorned with Versace’s signature Greca and Medusa motifs.

Eros Energy, the newest eau de parfum pour homme, draws inspiration from the Mediterranean coastline, capturing the freshness of its scenery and the luxury of an Italian vacation. Tatum’s involvement comes at a high point in his career, following his recent film “Fly Me to the Moon” and the anticipation for his upcoming project “Blink Twice,” directed by Zoë Kravitz.

The Versace Eros fragrance collection, including the new Eros Energy, is now available on Versace’s website.

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