Very recently, the show 1899, which accumulated a massive fanbase petitioning for its continuation, was cancelled by Netflix.
This led to many fans asking why streaming giants like Netflix take this route and why series get cancelled despite rave reviews.
It was even more surprising considering that there were other massive shows which, given time after a bombastic first season, fulfilled their promise potential of continuing to deliver.
According to a Forbes article, the reason behind the cancellation is a metric called the ‘completion rate’, which measures just how many viewers actually watched the series all the way through to the end.
Whilst the overall number of hours a show was viewed can give you an idea of how long audiences spent on a show, the completion rate is used to suggest whether those numbers would translate into a strong viewer base for future seasons.
Forbes pointed to First Kill, which cancelled after just one season. While many viewers spent much more time on First Kill, only 44% of those fans saw the whole thing. 1899 only got a 32% on the metric, possibly leading to the cancellation.
This completion rate is also considered very important by YouTubers how cut off their videos more and more abruptly to ensure maximum viewership.
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