According to Meta founder and CEO Mark Zuckerberg, messaging platform WhatsApp reached a record 25 million messages per second during the World Cup final.
This comes amidst other social media related records being broken all because of the renowned football tournament.
In comparison, Elon Musk revealed that during the Qatar finals, the social media platform Twitter saw over 24,000 tweets each second. This came when Kylian Mbappe scored the second goal for France to tie Argentina’s score.
24,400 tweets per second for France’s goal, highest ever for World Cup!
— Elon Musk (@elonmusk) December 18, 2022
Meanwhile, Google CEO Sundar Pichai shared a tweet saying that ‘Search recorded its highest ever traffic in 25 years during the final of #FIFAWorldCup, it was like the entire world was searching about one thing!’
Search recorded its highest ever traffic in 25 years during the final of #FIFAWorldCup , it was like the entire world was searching about one thing!
— Sundar Pichai (@sundarpichai) December 19, 2022
Apart from this, JioCinema, the company that enabled live streaming of the tournament in India said that 32 million viewers used the app to watch the game on the day. Without India’s involvement, it also became the most watched sports event on the internet.
Lionel Messi himself broke a couple of records as well, having his ‘World Champions’ Instagram post first become the most liked post on the platform and later the most liked social media content across all platforms.