Apple introduced its latest iPhone lineup with enhancements including improved cameras, faster processors, a new charging system, and a price increase for the top-tier model, the iPhone 15 Pro Max.
The launch event aimed to counter a recent sales decline, contributing to a 10% drop in Apple’s stock price since mid-July, pushing its market value below $3 trillion.
While the technology leap in the iPhone 15 models is not substantial, Apple added features to the Pro Max, warranting a $100 price increase from the previous version to $1,200. Prices for the other models remain steady, with the basic iPhone 15 at $800, iPhone 15 Plus at $900, and iPhone 15 Pro at $1,000.
Despite potential pressure on profit margins, maintaining prices is seen as a practical move given current inflation and rising interest rates. The price hike for the iPhone 15 Pro Max could stimulate sales, particularly for Apple’s premium models, which are anticipated to account for about 75% of total sales in the coming year.
One significant change is the shift to USB-C charging, replacing the Lightning port, aligning with an impending European regulatory mandate. While some users may find this adjustment inconvenient, USB-C is already prevalent in various devices, offering faster charging and data transfer speeds.
Additionally, the basic iPhone 15 models feature a “Dynamic Island” on the display for app notifications, and they incorporate a swifter chip used in the previous year’s Pro models. The premium iPhone 15s will operate on an even more advanced processor. All models will be available in stores starting September 22, with pre-orders beginning shortly.