There was utter chaos in various Aldi stores across various countries when YouTube stars Logan Paul and KSI released their famous ‘Prime Sports Drink’.
The former celebrity rivals came together as business partners to launch the Prime Hydration drink, branching out to the UK and even announcing a partnership with Premier League leaders Arsenal.
When released, shoppers were pictured queuing and later scrambling to get their hands on the newly released beverage. Coming in 11 flavours, which include blue raspberry, orange, lemon lime, tropical punch, ice pop and grape, the drink was an instant hit considering the massive following the young stars boast.
KSI currently stands at around 12.4M followers, having earned his fame through YouTube and his collaborations with football centred group Sidemen. Logan Paul, also a YouTuber notorious for various controversies, has 24.6M followers.
The drink is mostly water, along with coconut water, added vitamins and minerals, and no sugar or caffeine. The drink is also being sold in Malta for prices ranging between €15 and €30 per bottle.