Appearing on a billboard in Tokyo, a giant 3D cat looms playfully over one of the city’s busiest stations. Coming to life on a 1,664-square-foot LED screen in Shinjuku district, the cat appears between advertisements meowing audibly. The video has the feline do different things throughout the day, startled awake in the morning first. It then goes on to stand and meow at passersby in the afternoon and curling down to sleep in the evening.
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The display doesn’t officially launch until the 12th of July. Test broadcasts however have been occurring since last month, with the ‘Shinjuku Cat’ captivating attention online. Many expressed amazement at the cutting-edge technology, with those unable to visit in person being able to see a livestream of the billboard via YouTube.
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