American lingerie, clothing and beauty retailer giant ‘Victoria’s Secret’ is ditching its supermodel ‘Angels’ to replace them with seven new ambassadors called ‘VS Collective.’ The collective includes the likes of footballer Megan Rapinoe, plus-sized model Paloma Elsesser and actress Priyanka Chopra Jonas – all of them working to create new product lines and multimedia content. The women are known for their work on gender equality and body positivity as they represent a wide variety of body types, sexual and gender identities.
Victoria’s Secret CEO Martin Waters stated that this is a dramatic shift for the entire brand. Following years of criticism that Victoria’s Secret was promoting dated ideas of femininity, with the brand defining what was considered ‘sexy’ since its 1977 founding. The brand was deemed slow to follow in women apparel trending towards more diverse and inclusive models, and this new shift seems to be making that long awaited jump.
#MaltaDaily
Photo Source: BBC, Forbes, Penguin Books