In attempt to tackle the UK’s ongoing obesity crisis, the UK government is set to impose a ban on junk food advertising as from 2023, a ban which prohibits TV advertising after 9PM and all forms of online paid promotion.
These new measures, which many have called radical marketing restrictions, will impact a market which spends over £600 million per year on food advertising.
The 9pm television ban applies to products which have been deemed to be high in fat, salt and sugar while the online ad ban concerns all online paid promotion including Facebook ads, paid Google results, text message promotions and sponsored posts on Instagram and Twitter.
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