A new UK pilot scheme has been proposed to pay smokers to quit lighting up cigarettes and abandon the habit for good.
After smoking rates stopped declining, with more than 10% of a council’s residents, including pregnant women, still smoking, Cheshire East Council took matters into their own hands.
The pilot will see people paid £200, with this doubled £400 for pregnant women. The council stated that robust evidence shows that financial incentive schemes are effective to help people quit.
The incentive could take on a national scope, and could inspire other countries to try it out…including Malta. A 2021 study by the European Commission found that Maltese smokers are among the most likely from Europeans to light up every day.
The survey found that 97% of smokers in Malta smoke at least once a day, making it the second-highest rate in Europe. The EU average is 67%, with Maltese cigarette smokers smoking through 14 a day.
On the other hand, two-thirds of Maltese (62%) claimed they have never smoked. 17% of Maltese who used to smoke they have abandoned the habit. Maybe a financial incentive could push this further.
#MaltaDaily