Malta’s much-loved snack, Twistees, was officially launched in India. Twistees will be called Vicheez in the Indian Market. The grand launching events took place at two prestigious venues: the Panchsheel Club in New Delhi and the Jullundur Gymkhana Club in Jalandhar.
The launch events were graced by the esteemed presence of Reuben Gauci, the High Commissioner of Malta to India, along with high-level delegates from Twistees Malta, including Mr. John Calleja and Ms. Thresa Atkins. The importer of the product, Mr. Sahil Tandon from A&Z Import and Export, India, also attended the events.
The atmosphere was filled with excitement and anticipation as attendees eagerly awaited their first taste of Vicheez. The aroma of the crispy, cheesy snacks wafted through the air, instantly capturing the attention of all present.
During the launch events, guests had the opportunity to sample Vicheez and experience the unique flavours that have made Twistees a favourite among Maltese snack lovers for years. The attendees praised the delightful combination of crunchiness and cheesiness, which made Vicheez an instant hit.
The launch of Vicheez in India marks an exciting chapter in the snack industry, bridging the gap between cultures and bringing a taste of Malta to Indian consumers. With the support of the High Commissioner and the enthusiastic response from attendees, it is evident that Vicheez has the potential to become a beloved snack among the Indian population.
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