Turkey has officially changed its name as a country in an attempted rebrand due to the negative connotations the original name has. Country leaders were not to keen on the fact that the word ‘Turkey’ was associated with a ‘stupid person’ or ‘failure’ in the English language.
In a letter addressed to the UN’s Secretary-General Antonio Guterres, the Turkish minister Mevlut Cavusoglu asked that the country be renamed to Türkiye. ‘Together with our Directorate of Communications, we have been successful in preparing a good ground for this’ he wrote.
The name change, which is pronounced tur-key-yay, had become effective the moment the letter was received by the Anadolu Agency on the 1st of June. Cavusoglu told the Agency that they have made it possible for the UN and other international organisations and countries to see this change to use the new name.
President Recep Tayyip Erdogan announced last December that he believed Türkiye better represented the nation. He said that it is accepted as an umbrella brand for the country in national and International venues.
Erdogan advised companies to use ‘made in Türkiye’ on exported goods and ordered state bodies to use the term in their correspondence. Back in 1923, the country had called itself Türkiye following its declaration of independence.
It is unclear if the name will catch on abroad. In 2016, a similar case occurred with the Czech Republic after it officially register its short form name Czechia. However, many people still refer to it using ‘Czech Republic.’.
#MaltaDaily