Among all the adverts during the Super Bowl LVII broadcast, streaming service Tubi was the one to go viral as well as have viewers scratching their heads.
During a 15 second spot, television viewers at home thought that the broadcast off the massive event had returned from a commercial break.
But as Fox Sports announcers Kevin Burkhardt and Greg Olsen start to discuss the Super Bowl, the screen is seemingly taken over by someone scrolling through the television app catalogue and right to the Turi TV app.
In the video’s YouTube caption, Tubi said that ‘No, you didn’t sit on the remote. But on Super Bowl Sunday, we fooled audiences into thinking they did.’
View this post on Instagram
The commercial was called ‘Interface Interruption’, which also racked up talk and buzz on social media as people discussed what they thought was happening.
“Nicole [chief marketing officer at Tubi] and the Tubi team came to us with a unique brief for the streaming sector” said Greg Hahn, the co-founder and CCO at Mischief, who produced the ad in partnership with Tubi.
“Reveal Tubi to the world, personality-first. Not title-first. These spots reveal a personality we’ve had fun creating over the past few months: Quirky, playful and a bit unexpected. Tubi is poised to be the troublemaker of the streaming world.”
#MaltaDaily