The famous (and delicious) Toblerone chocolate is set to undergo an image change as it will no longer be able to use the Matterhorn mountain on its packaging.
This is due to Mondelez International, the chocolate’s manufacturer, moving production out of Switzerland. Due to a rule named the Swiss Act, it will no longer be able to include the iconic mountain as part of its logo.
The company will now have to use a ‘streamlined mountain logo’, which will be designed to mimic Toblerone’s unique triangular shape.
This was revealed by Swiss newspaper Aargauer Zeitung, which also revealed that under the act, national symbols or the country’s Swiss cross, are not allowed on packaging unless they meet strict criteria.
The Swiss Act, which passed in 2017, specifies that any edible items using Swiss national symbols or claiming to be ‘Swiss made’ must have at least 80 percent of its raw materials from Switzerland. It’s even stricter for milk and dairy products, which have to be 100 percent Swiss.
The packaging will also remove the ‘of Switzerland’, replacing it with ‘established in Switzerland. The chocolate had been produced in the city of Berne since 1908, but Mondelez announced in 2022 that it would be moving to Slovakia.
Oh, and did you know there’s a bear in the middle of the mountain logo? This caused an internet sensation back in 2018 as many people never noticed. Can you see it?