Most of us are familiar with the app – many of us have in fact used it. And some of us even got lucky by finding that special someone with the right swipe that was meant to be.
Tinder turned 10 years old this September, having been released in the same month back in 2012. The dating app matches users based on geographic proximity and even patented the swipe interface.
If two users both like each other, then the match allows them to chat through the app itself. But this is stuff you already probably know. So to celebrate the app’s 10 year birthday, here are some more facts about this renowned dating game-changer.
The app was founded in 2012 in Hatch Labs, a startup incubator run by InterActiveCorp (former parent company of Match Group). Sean Rad (former CEO and chairman) and Justin Mateen (former CMO), who had met at the University of Southern California, designed the match-making algorithm.
It was found that Tinder made $1.6 billion revenue in 2021, which is a 17% increase on the previous year. With 75 million monthly active users and 9.6 million subscribers in 2021, 60% of these users were under 35 years old.
Three quarters of users are male, and this demographic is more likely to swipe right 46% of the time. Women on the other hand are likely to swipe right just about 14%.
80% of people on Tinder are looking for a serious relationship and this hubby hunting mainly occurs between 8 and 9pm. Despite men being more likely to swipe right, more women are likely to message a match first at 21%, whereas men message first 7% of the time.
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