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TikTok Users Spent Over $10 Billion In 2023

TikTok Users Spent Over $10 Billion In 2023
Jan 12 2024 Share

In 2023, TikTok achieved a significant milestone by surpassing $10 billion in user spending, marking a remarkable year for mobile spending. 

Despite a decline in game-related spending, an 11% increase in consumer app sales was observed, attributed to the popularity of video-centric platforms such as TikTok and Disney+. 

In-app spending on TikTok serves various purposes, including tipping creators and purchasing trending products. This form of monetization has become crucial for many in-app creators, who can also earn a percentage of sales generated through links shared in their videos.

TikTok facilitates easy product linking through yellow buttons at the video bottom, directing users to TikTok Shop. 

The director of corporate marketing at data.ai, Lexi Sydow, highlighted the role of social apps and the creator economy in pioneering alternative monetization pathways beyond advertising. 

Predictions for 2024 indicate a 150% growth in direct consumer monetization through in-app purchases, reaching $1.3 billion. 

While app spending aligns with increased user engagement in streaming, advertising remains the primary revenue driver, constituting two-thirds of mobile sales in 2023. 

Looking ahead, data.ai estimates a global mobile ad spending of $402 billion in 2024, reflecting the ongoing trend of heightened mobile usage, exemplified by British users spending an average of 27 hours per month on their phones in 2023.

#MaltaDaily 

Jake Vella’s ‘Paw Walk’ Raises €6,094 for Association for Abandoned Animals

Jan 11 2024 Share

In a heartwarming display of community support, the recent ‘Paw Walk’ organized by Maltese athlete Jake Vella successfully raised a total of €6,094 for the Association for Abandoned Animals. The young and inspirational athlete, known for his resilience in the face of health challenges, took to social media to express his elation at the overwhelming response from the community.

Jake Vella, aged 14, has been battling Rapid-onset Obesity with Hypothalamic Dysfunction, Hypoventilation, and Autonomic Dysregulation (ROHHAD), a rare and complex condition that causes rapid weight gain despite leading a healthy lifestyle. Despite his own health struggles, Jake remains dedicated to making a positive impact in the lives of others, particularly abandoned animals.

The funds raised during the ‘Paw Walk’ will contribute to the welfare of animals in local shelters, providing much-needed support for their care and well-being. Jake Vella expressed his gratitude to the community for their generosity and shared his excitement about the significant amount collected to aid abandoned animals.

The ‘Paw Walk’ not only serves as a testament to Jake’s determination to make a difference but also highlights the kindness and compassion of the community in supporting worthy causes.

#MaltaDaily

Youngest Maltese Siblings to Explore Antarctic Recognised by The Malta Records

Youngest Maltese Siblings to Explore Antarctic Recognised by The Malta Records
Jan 11 2024 Share

The Malta Records has officially recognised a remarkable achievement by the youngest Maltese sibling duo, Jerome and Valentina, became the youngest duo to explore Antarctica. The historic journey took place on December 27th, 2023, marking a significant milestone in adventure and exploration.

 

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Describing it as ‘a unique record on a global scale,’ The Malta Records congratulated the family for their extraordinary feat. The acknowledgment reflects the unprecedented nature of the accomplishment, as the young siblings and their children ventured into the icy expanse of Antarctica, showcasing their determination and spirit of adventure.

“Well done to Jean Paul, Marieta, and their children Jerome and Valentina, the holders of the record,” The Malta Records expressed in a statement, lauding the family for their courage and enthusiasm. The organisation extended warm wishes to the record-holding family, expressing hopes for more exciting trips and adventures in the future.

This recognition not only highlights the adventurous spirit of the Maltese family but also serves as an inspiration for others to pursue their dreams of exploration and discovery.

#MaltaDaily

Minister Stefan Zrinzo Azzopardi Thanks Mater Dei Team After Urgent Intervention

Jan 11 2024 Share

Minister for Lands and Implementation of the Electoral Programme, Stefan Zrinzo Azzopardi, recently underwent a successful surgical intervention at Mater Dei Hospital due to an urgent case of appendicitis. The minister took a moment to express his gratitude to the dedicated medical team at Mater Dei for their prompt and professional care via Facebook post.

In his comments, Zrinzo Azzopardi acknowledged the swift response of the medical staff and conveyed his appreciation for the high level of expertise displayed during the surgical procedure. He expressed his gratitude for the team’s commitment to ensuring the well-being of all patients at Mater Dei Hospital.

Revealing that he will spend the next few days in recovery, he assured the public that he looks forward to returning to his responsibilities after a few days of rest.

#MaltaDaily