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TikTok reveals employees can decide which videos go viral

TikTok reveals employees can decide which videos go viral
Jan 23 2023 Share

Popular social media platform TikTok has just confirmed something which had been suspected for a long time by users – certain members of staff have the power to make videos go viral at their own whim. 

The Chinese-based app confirmed to news platform Forbes that some of its US employees have the ability which is known as ‘heating’ in inner circles. 

Heating is the ability to boost videos ad it is usually used to help the app ‘introduce celebrities ad emerging actors to the TikTok community.’ 

The heating button basically sidesteps the algorithm itself and pushes traffic through to clips on the platform. This comes after years of speculation of there being a hidden feature which can catapult view counts to global audiences. 

The little tool is used to make sure that feeds aren’t always the same two trends on repeat. According to documents obtained by Forbes, heated videos reportedly make up around 1 to 2 per cent of total daily video views. 

Also according to Forbes, most of the other major apps engage in some form of boosting with the aim of amplifying specific posts to users to keep the app rolling forward. 

However, the main difference is that when a video is boosted, it is usually labelled. Heating is not signposted, which makes it all the more sneaky. 

#MaltaDaily

Pink Floyd 50th anniversary logo accused of going ‘woke’ over rainbow

Pink Floyd 50th anniversary logo accused of going ‘woke’ over rainbow
Jan 23 2023 Share

Pink Floyd were accused by a whole cohort of ‘fans’ for including a rainbow in the new logo to celebrate the 50th anniversary of the ‘Dark Side of the Moon.’ 

The English rock band shared a new spin to their iconic album cover to mark half a century since its release. The cover, which had included a rainbow being refracted through a prism, was misinterpreted as Pink Floyd going ‘woke.’ 

Some commenters said that they swore off the band from that moment onwards, with others saying that it is making them losing stupid. 

However, other, more attuned fans of the band went on to point out that the rainbow had been part of the logo since the launch back in 1973. 

Dark Side of the Moon was the eighth studio album to be released by the rock band and became one of the most acclaimed albums of all time. It sold 45 million copies worldwide, making it the fourth best selling album in history. 

#MaltaDaily

73 year old grievously injured after being hit by car in Marsa

73 year old grievously injured after being hit by car in Marsa
Jan 23 2023 Share

A 73-year-old man resident of Marsa had to be taken Mater Dei Hospital yesterday at around 2100hrs due to a traffic accident which occurred in Triq Patri Magri, Marsa. 

Preliminary investigations showed how the man had been hit by a Toyota Vitz driven by a 21-year-old man from Ħal Tarxien. 

The victim was given aid by a medical team and later transported to the hospital. He was later certified as having suffered grievous injuries. Police investigations are ongoing. 

#MaltaDaily

The Rolling Stones share Shaun Farrugia’s mashup cover

The Rolling Stones share Shaun Farrugia’s mashup cover
Jan 23 2023 Share

After Shaun Farrugia celebrated ‘The Rolling Stones’ officially joining TikTok after having opened an account around 3 days ago, the world renowned music band shared the Maltese artist’s mashup to their Instagram feed.

With an account boasting 3.4 million, ‘The Rolling Stones’ clearly enjoyed the welcome by Farrugia as he gave his spin to their two songs ‘Wild Horses’ and ‘(I Can’t Get No) Satisfaction’. 

 

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A post shared by Malta Daily (@maltadaily.mt)

The band’s TikTok has already garnered 238.4K followers in the few days they’ve been active on the famous platform, with some of their videos already racking millions of views. 

Having formed in London in 1962, the band has been active for over six decades and remain one of the most popular and enduring bands of the rock era. And who knows – maybe Shaun’s little welcome could see him working alongside more than just Martin Garrix. 

#MaltaDaily