
TikTok influencers visit Malta for the Meet Me in Malta campaign. Following the success of The Journey with Visit Singapore, social agency Komodo has launched a new campaign, Meet Me In Malta: The Social Bucket List, in partnership with Visit Malta.
Created to spotlight Malta for Gen Z and Millennial travelers from the US, Australia, Europe, and Ireland, the campaign uses gamified storytelling, real-time audience participation, and a carefully curated creator cast to deliver global social impact.
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This campaign targets young travelers by combining fun, interactive storytelling with top social media influencers to showcase Malta’s best experiences.
Carlo Micallef, CEO of the Malta Tourism Authority, said: “We want to connect with a new generation on platforms like TikTok and show the real Malta authentic, immersive, and full of culture. This helps keep Malta and Gozo relevant and attractive worldwide.”
Influencers including Nelson Chuk, Jack Coopxr, Charleen Murphy, Sina Deinert, Beca Oliveira, and Georgia McCudden are sharing their Malta adventures from kayaking in Comino’s Blue Lagoon and beach parties to exploring Malta’s vibrant nightlife.
The goal is to inspire young travelers to choose Malta over other Mediterranean destinations by sharing genuine, exciting experiences in real time.
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