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TikTok And Instagram Users Prefer Getting News From Influencers

TikTok And Instagram Users Prefer Getting News From Influencers
Jun 15 2023 Share

According to the Digital News Report 2023, one in five (20%) of 18 to 24 year olds get news from TikTok, up 15% from last year. 

The global study, based on data from six continents and 46 markets, shows the ‘different conditions in which journalism operates in many parts of the world’. 

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According to the study, 55% of TikTok and Snapchat users pay attention to influencers to get news information. Instagram trails close at 52%, followed by YouTube at 45%. 

Twitter racked a lower 43%, followed by Facebook at 38%. When compared to ‘mainstream’ news outlets and journalists, 33% of TikTok users and 36% of Snapchat users pay attention to them for news. 

The numbers are higher for Instagram, Youtube, Facebook and Twitter at 42%, 42%, 43% and 55% respectively. The report finds that: 

‘…about half of top publishers are now creating content for TikTok, even as others are holding back over concerns about Chinese government influence – as well as the lack of monetisation. But fears about the unchecked spread of misinformation on the platform, and the potential for connecting with hard-to-reach younger audiences, have convinced some news organisations to stake a presence despite the risks.’

The study also found that 46% of TikTok users pay attention to ‘news that makes me laugh’, in contrast to just 24% who pay attention to ‘war in Ukraine.’

The case is similar for Instagram, with 42% paying attention to funny news, and just 24% to the Ukrainian war and ‘Health.’ 

Find the full report overview here.

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Maltese minister Ian Borg attends Silvio Berlusconi’s funeral in Milan

Maltese minister Ian Borg attends Silvio Berlusconi's funeral in Milan
Jun 14 2023 Share

Maltese Minister for Foreign Affairs, EU Affairs & Trade, Ian Borg, headed to Milan to attend the state funeral held in honour of former Italian Prime Minister, Silvio Berlusconi. Representing the Maltese government, Minister Borg received an invitation from the Italian Government.

Minister Borg made an appearance among the sea of mourners gathered to bid farewell to Berlusconi, the larger-than-life politician known for his controversial career. Taking to social media, the Minister expressed his deepest condolences to the Berlusconi family and the Italian government, with a special emphasis on Vice Prime Minister Antonio Tajani, known to share a profound connection with the late Prime Minister.

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Silvio Berlusconi died on Monday, June 12th at the age of 86. The former prime minister dead months after it was revealed that he was battling leukaemia, spending over six weeks in hospital from early April. The billionaire magnate was Italy’s longest serving prime minister post-war and had a polarising, yet powerful career in Italian politics, sports and media.

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EU Parliament approves world first rules on AI

EU Parliament approves world first rules on AI
Jun 14 2023 Share

The European Parliament has just made history by adopting its position on legislation known as the EU AI Act, which would see systems presenting unacceptable level of risk banned. 

European Parliament President Roberta Metsola addressed a press conference on the Artificial Intelligence Act, with a vote passing by a large majority – 4999 in favour, 28 against and 93 abstentions. 

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‘We’re making history’, wrote the President on social media. If Brussels hits the target of reaching an agreement by the end of the year, it would be the world’s first law regulating AI. 

These include predictive policing tools or social scoring systems (used in China to classify people based on behaviour and socioeconomic status as per The Washington Post). 

The legislation would set guards on generative AI, which include labelled content for the likes of ChatGPT. 

It also restricts models from publishing summaries of copyrighted data and potentially ‘upending the systems that generate humanlike speech by scraping text from the internet, often from sources that include a copyright symbol.’ 

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PwC’s Tech Week: working towards a human-led and tech-powered future

Jun 14 2023 Share

PwC Malta has recently organised a series of technology-related events aimed at giving more prominence to the various challenges business leaders face in undertaking digital transformation initiatives.

During the week starting 15 May, PwC’s Tech Week kicked off with ‘Reshaping the future of Tech’ – a day dedicated to the student community. With constant disruption being created by technology, there has never been such a demand from the business community looking for key talent in technology related careers. The events were aimed at encouraging students to understand better how their relevant studies could be practically transposed within the world of work.

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The main highlight of the week was the Intelligent Digital two-day conference, held on 16 and 17 May. The first day’s proceedings included a full-day conference focusing on digital transformation, followed by afternoon deep-dive insights on business applications and use cases. Targeted mainly at CEOs, the conference presented insights into how technological innovation can aid businesses in shaping strategy and maximising business performance. The second day, targeted mostly at CTOs, was a half-day conference presenting a technical focus on digital infrastructure and storage, cyber security, and data privacy, amongst other topics.

In commenting on the two-day conference, Michel Ganado, PwC Malta’s Digital Services Leader, emphasised the need for “organisations to re-imagine and re-think the art of the possible and move to more data-driven, customer-centric omnichannel solutions which are tech-powered and human-led”. The speakers and panellist line-up for the two days was extensive, comprising local C-suite business leaders, technology alliance partners from Microsoft, Oracle, Salesforce and HP as well key PwC subject matter experts from its local and EMEA network.

The fourth day of Tech Week comprised a whole day event of Digital in Action at PwC’s The Hub in Qormi. The agenda included eleven thematic sessions that provided business and technology leaders with the opportunity to see technology in action and gain insight into how certain digital areas and emerging technologies will be crucial to driving their business agendas for the years to come.

The closing day of Tech Week involved a joint event with The Malta Chamber of Commerce, Enterprise and Industry on the Customer Experience in the Digital Age. Two brief presentations, followed by a panel discussion related to the customer experience, included speakers such as Christina Zammit La Rosa (Director at Zammit La Rosa Footwear Ltd), Malcolm Camilleri (Deputy CEO at the PG Group), and Benji Borg (CEO at ANCHOVY. and 9H Group).

Reflecting back on the full week of events dedicated to technology and innovation, PwC’s Territory Senior Partner, David Valenzia, stated that “it has been a pleasure seeing this week unfold, and we have received very positive feedback from our foreign-based colleagues, and our technology alliance partners. It has also been very well received by our clients locally, and I’m sure it has invigorated our business community to look forward and assess how technology can be used as an enabler for their strategy and transformation.

Michel Ganado supported this view and commented that “the Intelligent Digital conference will feature as an annual event aimed at helping organisations of all sizes leverage digital technologies to drive sustained business outcomes.”

Explore the PwC Digital Services website to keep abreast with the latest technological innovations and future events.

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