According to the Digital News Report 2023, one in five (20%) of 18 to 24 year olds get news from TikTok, up 15% from last year.
The global study, based on data from six continents and 46 markets, shows the ‘different conditions in which journalism operates in many parts of the world’.
According to the study, 55% of TikTok and Snapchat users pay attention to influencers to get news information. Instagram trails close at 52%, followed by YouTube at 45%.
Twitter racked a lower 43%, followed by Facebook at 38%. When compared to ‘mainstream’ news outlets and journalists, 33% of TikTok users and 36% of Snapchat users pay attention to them for news.
The numbers are higher for Instagram, Youtube, Facebook and Twitter at 42%, 42%, 43% and 55% respectively. The report finds that:
‘…about half of top publishers are now creating content for TikTok, even as others are holding back over concerns about Chinese government influence – as well as the lack of monetisation. But fears about the unchecked spread of misinformation on the platform, and the potential for connecting with hard-to-reach younger audiences, have convinced some news organisations to stake a presence despite the risks.’
The study also found that 46% of TikTok users pay attention to ‘news that makes me laugh’, in contrast to just 24% who pay attention to ‘war in Ukraine.’
The case is similar for Instagram, with 42% paying attention to funny news, and just 24% to the Ukrainian war and ‘Health.’
Find the full report overview here.
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