This may come as a surprise, but espresso martini aficionados and shot lovers around the world could have their heart broken with the news that the popular coffee-infused liqueur Patrón XO Cafe is being discontinued around the world, due to sales and profit reasons.
Spirit company Bacardí, the owners and part-manufacturers of Cafe Patron have revealed that they are discontinuing the now-iconic brand, which comes as devastating news ahead of the upcoming Christmas season.
Patrón Tequila president and COO Mauricio Vergara revealed that the company will be focusing on growing and protecting their production and supply lines to maintain their core super and ultra-premium tequilas. Despite the shocking news, Vergara stated that it is “an incredibly exciting time to be in the tequila business”, going on to express his excitement for the future.
Send this to someone who loves Patrón XO Cafe.