The 21st Century has welcomed a slew of game-changing technological developments which have changed industries as we know them and online shopping is at the forefront of such innovation. Like every other country in the world, many businesses have yet to adopt an understanding of the technological phenomenon that has taken over the world of business. Thankfully, Tech.mt are here to guide individuals and businesses in seeking innovative opportunities within the digital world, including the prospects of creating an online presence.
E-commerce giant Shopify has reported that the pandemic permanently boosted online shopping and predicts that such an activity will continue to grow around the world… but how did this come to be?
The closure of various shops and establishments around the world earlier on in the pandemic birthed what is now known as Generation-C, ‘connected consumers’ which are uniquely defined by their integration of technology into their daily routines. They use the internet effortlessly and extensively to accomplish a wide range of tasks. This, paired with the ability to sidestep traffic, parking hassles, endless queues and stock availability issues makes online shopping a breeze. However, not all retailers facilitate online shopping and many fail to capitalise on an outlet which is exploding in popularity.
In July, the Malta Communications Authority revealed that 53% of digital buyers also shopped online from suppliers based in Malta and one in every three digital buyers purchased their daily needs via the internet.
While social media remains a go-to source for shopping inspiration, platforms like Facebook and Instagram just don’t cut it for businesses anymore. We, as customers, expect immediate and assistive experiences with products delivered as fast and efficient as possible. That’s why stores’ user-friendly apps remain one of the biggest tools for sellers.
If you want to level-up your business, going online is a must and Tech.mt is here to make sure that you stay up to date with the latest technology and are ready to cater to Generation-C.
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Whether you need help in overcoming the technical challenges attached with setting up your online business or want to maximise on your business’ capability to connect with customers, Tech.mt is here to help.
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