The Weeknd has unveiled the cover art for his highly anticipated album Hurry Up Tomorrow, the final chapter in his trilogy that began with After Hours in 2020 and continued with Dawn FM in 2022. The announcement, which came earlier this week, has sparked considerable excitement among fans eager for the concluding installment.
The Weeknd complemented the cover art reveal with a visually striking video featuring a poetic narrative:
“Yesterday was fourteen years ago… we held our breath falling into a shimmering sea in the after hours of the night. Attempted to cleanse the wounds with melodies and lights, a bulletproof bandage to shield what lies beneath.”
The cover art for Hurry Up Tomorrow presents a close-up of The Weeknd’s face, marked by dark shadows under his eyes. This minimalist approach contrasts sharply with the elaborate fake facial prosthetics seen during the After Hours era and the gray beard associated with Dawn FM. The new artwork hints at a more introspective and raw exploration, raising anticipation for how The Weeknd will wrap up this distinctive musical journey.
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