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The fashion brand Supreme was bought by VF, that owns Vans, Timberland, and North Face, for $2.1 billion

The fashion brand Supreme was bought by VF, that owns Vans, Timberland, and North Face, for $2.1 billion
Local

VF is purchasing the fashion brand Supreme for $2.1 billion, the US apparel firm reported Monday.

The businesses expect the contract to be concluded by the end of 2020. In the 2022 fiscal year, VF expects Supreme to contribute at least $500 million of revenue, it said.

The deal also ensures that Supreme’s streetwear brand will be able to access the global supply chain, international channels, digital features, and customer awareness of VF, it said.

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