MaltaDaily’s Keane Cutajar, whilst a guest on local TV show Popolin, explained the exercise carried out by this news platform, along with Popolin and malta.ai, wherein a post was uploaded to social media showing David Beckham in Malta.
The image was entirely AI generated and garnered, as of the time of the programme’s airing, over 1,700 likes.
Keane pointed out that it is difficult to know whether the likes were whether because social media users liked the image or because they actually believed it.
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However, the more important point, Keane said, was that such exercises highlight how news reports can sometimes be consumed just through the image and the title, with some ignoring the caption completely.
‘Whether you are a responsible news platform or not, your responsibility is to give the correct information is the caption. The title could be a bit catchy but it should still be correct.’
‘However, since we got used to double-taps to like content online, there is a tendency to not read the caption and make a story from just a title and a picture. AI will make this more difficult.’