Despite both Marvel and DC ramping up the production of their superhero content, namely movies and accompanying TV series, studies have suggested that public interest is officially waning.
A study carried out by Morning Consult revealed that 59% of respondents enjoyed superhero movies, and despite this being quite a large number, it is still a drop from 64%.
The number of self-identified Marvel fans who like superhero movies is also dropping, going from 87% to around 82% last November. This comes after Marvel announced two whole new phases of movies.
We are set to get 10 new projects, with some only being titles at this point in time, and competitors like DC also pumping out their own respective flicks.
It might not be the end of superhero movies just yet however, as four out of the top 10 highest grossing films of all time are all superhero centred, with the likes of ‘Endgame’ and ‘No Way Home’ breaking massive records.
In fact, Doctor Strange and the Multiverse of Madness and Thor: Love and Thunder have become some of the highest grossing movies of 2022, despite not being Marvel’s best ranked entries.
A challenge the likes of Marvel are facing now is moving away from more iconic characters like Iron Man and Captain America. The Infinity Saga saw a whole army of fans rushing to theatres, but whether this can be maintained with lesser known characters, and even actors, remains to be seen.
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