Korean Netflix series Squid Game has managed to draw 111 million in its first month of streaming, the tech giant estimates, securing the biggest launch month in Netflix history.
The figures surpass the previous record set by Bridgerton last Christmas, which was seen by 82 million households in December. In terms of sampling, the streaming company counts views of two minutes and over of any episode as an official view count.
The dystopian action-drama follows the story of Seong Gi-hun, a gambling-addicted father trying to get his life back together, and successfully brought Korean product to the mainstream by reaching No. 1 in a whopping 90 countries after its debut. Squid Game is the latest in a string of non-English Netflix dramas which hit the streaming charts, following the likes of Money Heist, Dark and Lupin.