During Spotify’s ‘Stream On’ event in Los Angeles, the music streaming giant introduced a significant redesign to its mobile app which is reminiscent of TikTok style scrolling.
In the updated Spotify mobile app, users will gain access to brand new features, which include the vertically scrolling discovery feeds as well as a Smart Shuffle mode for playlists and even new podcast autoplay features.
The TikTok inspired feed will be rolled out to everyone, but features like Smart Shuffle will only be available for subscribers.
The features will be released at different intervals, with Spotify saying that these changes will make its user interface feel more alive.
The app also introduces a new surface in the app which can serve as a new ad-space. The revamp will also address user complaints that the app has become too cluttered to use and thus limits discovery.
When these features are introduced, users will not be immediately dropped into a new style of navigating the platform. At the top of the music feed’s screen, users will find shortcuts to personalised playlists and mixes.