Spain’s equality ministry has started a body positivity campaign ahead of summer, to encourage women of all shapes and sizes to enjoy the beach and not be worried to how their body looks.
The campaign poster features five unique and different women enjoying themselves on the beach with the slogan “Summer is ours too,”. Social services minister Ione Belarra stated that “All bodies are beach bodies,” and “All bodies are valid and we have the right to enjoy life as we are, without guilt or shame. Summer is for everyone!”
Antonia Morillas, head of the Spanish women’s institute and the organisation behind the initiative also stated that physical expectations not only affected women’s mental health and self esteem but also denied them of their rights.
In a tweet alongside the campaign poster Morillas wrote “Diverse bodies, free of gender stereotypes, occupying all spaces. Summer also belongs to us. Free, equal and diverse,”
The campaign however was not liked by everybody. Left-wing leader Cayo Lara said the campaign was absurd and trying to “create a problem where it doesn’t exist” which forced Podemos one of the parties in power to hit back saying “If bodies bother you, you can stay home tweeting.”
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