Social media is now the top choice for news in Malta , and Facebook is leading the way. A massive 78.4% of Maltese use Facebook to stay updated, making it the most popular platform in the country.
Instagram comes in second with 45.4%, while TikTok is quickly rising, especially among young people and students. These three platforms are now the go-to places for the latest updates, drama, and breaking stories, especially for those under 25.
Younger Maltese are turning their backs on traditional media. Instead of watching the 8PM news or reading newspapers, they are scrolling, swiping, and tapping through news on their phones.
The survey shows that as people get older, they stick to what they know. Older people prefer TV, radio, and printed newspapers, while younger generations want fast, visual, and bite-sized news from social apps.
When it comes to content, many Maltese still feel the media is not doing enough. Over half said media only “sometimes” talks about issues they care about, while nearly 1 in 5 said it doesn’t speak for them at all.
But there’s a small win: younger people are slightly more likely to feel seen by the media.
One thing is clear – if news outlets want to survive, they need to follow the crowd. And that crowd is on Facebook, Instagram and TikTok.
Traditional media is still holding on, but the future is scrolling fast, and it’s happening on your phone.
#MaltaDaily
