Football has been ever present this summer, mainly consisting of competitions like the Euros, Copa America and the Olympics. As a result of all these games fans were able to watch, kit launches have gone quite under the radar, except for Venezia. This year Venezia and iconic Italian sportswear brand Kappa teamed up to release three charming kits, resembling the beautiful city of Venezia. New York design agency Fly Nowhere were also brought in to help and their contribution is evident. The club nowadays is known by many football fans as one of the most fashionable teams out there.
The kit consists of Venezia’s legendary trio of colours, Arancio (Orange) Nero (Black) Verde (Green) which is also the club’s nickname. In Italy it is customary for club’s nickname to be based on their colours like Nerazzuri (black and blue) for Inter and Bianconeri (white and black) for Juventus. The kit also contains gold, to symbolize the ancient architecture of the city, most notably Basilica di San Marco found in the city square.
Venezia F.C. have had a crazy past few years. In 2002 they were relegated from the Serie A and later on suffered financial difficulties, which led them to Serie D, rock bottom in Italian football. The club slowly started moving up the ranks and whilst most people would think that the club would be forgotten that wasn’t the case. Venezia knew that they could capitalize from the club’s name and coulors for monetary reasons. Once owner Duncan Niederauer moved in, the club teamed up with many fashion companies like Nike, Fly Nowhere and later Kappa. Knowing that it would take long until the club could mount a promotion challenge, Venezia instead stayed relevant because of their fashionable kits and brand.
We wish Venezia F.C. the best of luck in their first Serie A season in 19 years.