The business which will replace McDonald’s in Russia has revealed its logo before the grand reopening on Sunday and has received a fair amount of mixed reactions.
The opening lines up with Russia Day, the day which marks the creation of the federation and will take place in Pushkin Square in Moscow, where McDonald’s opened its first Russian outlet in 1990. Over 1,000 former McDonald’s outlets will be part of Russia’s new chain as part of the recent sanctions imposed on the country as a result of its attacks on Ukraine.
The logo itself features an orange circle and two elongated, lighter orange shapes set on a green background, made to be in the shape of an M whilst also resembling two fries and a burger patty. The logo was met with a fair amount of critiques, with one drawing similarities to the Marriott hotel chain logo while another called it a mix of the Marriott logo with the flag of Bangladesh.
The chain, which was reportedly temporarily named ‘My Burger’ will develop in the coming months, with a new name to be chosen in the near future as Western companies continue to cut ties with Russia and supporters of the Ukraine attacks.
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