If you were a kid in Malta in the 2000s, 90s and possibly even the 80s, you’ll remember a certain hedgehog named Xummiemu creating environmental awareness.
Well, he is officially back! With a more modern design, the hedgehog urging the country to keep the island clean has had a new launch, along with the Malta Tourism Authority and the Cleansing and Maintenance Division.
With an official slogan ‘Inżommu Nadif Flimkien’, Xummiemu will be making his gradual return into the Maltese zeitgeist as more environmental and cleaning campaigns kick off.
Do you remember Xummiemu?
#MaltaDaily