As I hovered over the ‘add to cart’ button, I knew that the excitement with the new fringed skirt I had just bought was going to be short-lived. Fringe details are not my thing, and I knew it. But still, I was swayed by the latest fashion trend.
Although the cost of the skirt alone should have served as a deterrent not to fall into the same trap yet again, there is also another cost one should keep in mind: the cost to our environment. In Europe, around 5.8 million tonnes of textiles find their way to the bin every year. This is equivalent to 11.3 kilograms of textiles per person.
However, now you have the opportunity to make a difference by participating in this year’s European Week for Waste Reduction, that will take place between the 19th and 27th November by exploring the theme of ‘Circular and Sustainable Textiles’.
This year it will celebrate fashion as a means of human expression whilst attempting to eliminate the much more alarming side of the industry. With the textile and clothing industry being one of the world’s most polluting sectors with a high environmental and social impact, this year’s EWWR aims to ‘inspire actions that will bring more circularity into the textile sector’.
This is your chance to make a lasting positive effect on the planet. Come up with an action that reduces, reuses, or upcycles clothes and textiles. This is an opportunity your brand cannot miss. Come up with sustainable practices, create clothes that last and see what no waste philosophy can be implemented.
So, register your action today by visiting Waste ServMalta’s website.
#MaltaDaily #ewwr2022 #circulartextiles #wasteisoutoffashion
