Fast fashion giant Primark has pledged that it will make all of its clothes by using recycled material by 2030 whilst ensuring this does not boost prices. The durability of the clothes is set to be made stronger in order for them to last longer, with garments designed to be recycled. Primark seeks to cut its carbon emissions by half as part of its new sustainability strategy as well as seeking a living wage for workers in its supply chain.
With around 25% of Primark’s clothes already made from recycled or more sustainably sourced materials, the retailer will commit to making all men’s, women’s and children’s entry price T-shirts using sustainably sourced cotton over the next year. Its design process will be adapted to ensure clothes can be recycled at the end of their life to reduce fashion waste. Paul Marchant, Primark chief executive, stated that the company believes ‘that sustainability shouldn’t be priced at a premium that only a minority can afford. Because of who we are, we believe we have the opportunity to make more sustainable fashion choices affordable to all.
#MaltaDaily
Photo Source: MyLondon